Professionalising KM: future proofing the KM role?

Monday, I joined Paul Byfield of European Bank for Reconstruction & Development (EBRD) to discuss the importance of standards and certification with 40 or so delegates at the first virtual ARK KM Summit facilitated by Nick Stone. I’d keynoted at an EBRD event that looked inter alia at the ISO KM standards and certification in November with Paul who is currently working to become one of the first to hold the accreditation, “Chartered Knowledge Manager”.

It’s a topic I feel passionately about having first looked at the “Evolving role of the Knowledge Manager” a decade ago, accepted an invitation in 2016 to become Knowledge & Information Management Ambassador for Chartered Institute for Libraries & Information Professionals (CILIP) and, as it positions itself to become a natural home for KM professionals, its President in 2021.

My presentation, “Professionalising KM” can be found here.

“Striving down the path to corporate legitimacy”

I’ve often used this phrase. For me it illustrates the progress being made positioning Knowledge Management as an accepted discipline in organisations. Similar horiztonal corporate functions have been through this ‘legitmisation’. Here’s two examples:

  • Personnel became Human Resources and then Talent Management. It’s industry body Chartered Institute of Personnel Development founded 1913 has become the ‘go to’ and CIPD’s qualifications are the recognised professional standard for HR and training specialists working across the UK’s public, private and charity sectors. How many businesses do you know without some form of HR function?
  • Marketing likewise has it’s own industry body Chartered Institute of Marketing (CIM) founded in 1911. It too has a career pathway for development based upon professional qualifications. Its not uncommon for the Cheif Marketing Officer to be one of the senior executive team and the role of Marketing (and Communications) to be a core corporate function.

Knowledge Management is a much newer discipline of less than 30 years and misunderstood by many.  The arrival of the ISO KM Standards 30401 was a significant milestone even if adoption is going to take time and the introduction of a globally recognised (and independent) benchmark of a person’s competence is potentially another.

Where I believe CILIP which was established in 2002 (evolving from the Library Association which dates back to 1877) have got it right is through the mapping of their Professional Knowledge & Skills Base (PKSB) to ISO 30401. Led by Karen Macfarlane formerly CILIP Chair and Head of KIM Profession (HMG Civil Service) with contributions from such KM luminaries as Patrick Lambe, it has already been adopted by a number of significant institutions such as NHS’s Health Education England for their career pathway and vocational skills development.

KM post Coivd-19

Having given a few virtual presentations in May and seen at first hand the impact a KM approach can make in a crisis situation I was interested to see how the KM community is coping and moreover how secure KM professionals feel in their roles.

At the end of Paul and my presentation we posed three questions:

  • Will you consider being assessed against the ISO KM standards?
    • Yes = 60%, No =25%, Not relevant = 15%
  • Do you think Knowledge Chartership / Fellowship will be valuable to you?
    • Yes = 80%, No = 10%, Not relevant = 10%
  • How unsure are you of your role, post lockdown?
    • Very = 5%, A little = 55%, Not at all = 45%

In discussion both he and I felt the lack of uncertainty was a positive. I wondered aloud whether 5 years ago pre standards and certification we would have got the same response to question 3. I firmly believe that people (and organisations) gravitate towards the type of order and structure that standards and certification bring.

And finally

At the end of a lively session and many good questions, it was good to hear from Paul how cathartic the process of self reflection that goes with assembling a portfolio for submission for chartership has proved for him.

 

 

Combating the forces of fakism / Saucy dinner with Chefs Academy winner: Just 2 of the highlights from KM Summit 18

Last week was fun. It started with a Masterclass, jointly presented with Eric Hunter, and continued at the first combined KMUK / KM Legal event now styled the KM Summit expertly compiled by Nick Stone which I had the pleasure of closing.

I took away

  • A sense that KM’ers are becoming increasingly agile: despite the onrush of technological disintermediation there is still a role (especially around the 4 ‘ates – Facilitate, Collaborate, Communicate and Curate).
  • The need for KM’ers to take more ownership of such as Expertise Discovery and technological solutions. Failure to be in the centre will ensure you forever remain on the periphery.
  • The importance of Humanics: a technological literacy; a data literacy; and a human literacy; if you want to prosper in an AI environment. (See detailed comments below)
  • That ISO KM Standards are now in the final stages before publication end Q3 2018.

Preserving our history

“Never been more important to have reliable evidence we can trust. We are in an arms race with the forces of fakism” said John Sheridan, Digital Director of the National Archives, who gave the penultimate presentation at this year’s KM Summit. His topic:”Using blockchain to create trust in digital records” described their Project Archangel:

A two year project researching the long term sustainability of digital archives through new transformational DLT solutions that will ensure both accessibility and integrity of digital archives whilst maximizing their impact through novel models for commodification and open access.

As John noted, The National Archives, as custodian of a country’s past, need to have reliable digital records. Today it has never been easier to produce fake news or videos. Our past needs preserving in a secure environment so that history cannot be rewritten and laws ignored. This slide sums it up well.

So how might you well ask does that impact the Knowledge & Information Management profession?  Greatly I would suggest.  Organisations are not immune to fakism either and need trusted sources of content if they are to make effective decisions. I’ve banged on before about Curation (one of the 8 ‘ates – competencies – I suggest all good KM’ers need to have in their armoury) and this presentation underscored it’s importance. I shall be watching the outcomes with interest as the value of Blockchain (distributed ledger technology) apart from cryptocurrency is record keeping with significant potential as a receptical for Knowledge Assets.

I enjoyed

I missed

  • Much of the discussion around AI that took place in KM Legal where much of the automation of roles is taking place. The KM UK stream was noticeably quiet on the topic apart from a discussion around the replacement of call centres by chat bots. I did like one of Andrew Trickett’s tweets:
    • Is KMs role with AI to be like a Tamagotchi or in a few years time will it be completely different?
  • Any discussion about AI technology’s ability to mine and integrate with legacy systems. This, on the impact of AI and the discipline of Humanics, from AI expert, and the President of Northeastern University, Joseph Aoun, was in my mind having heard his presentation at Chatham House:
    • People are going to lose professions at all levels, not just blue collar or white collar. The AI revolution is colour-blind. Every profession that can be turned into a process will be turned into a process.

      Humanics is essentially the integration of three literacies: a technological literacy, a data literacy and a human literacy, and what I’m saying is that every learner should be – master the three literacies and integrate them. The technological literacy is the literacy that will allow the learner to understand computing, computers and how they operate. The data literacy is to understand how to navigate the sea of information that is generated by these artificial systems. And the human literacy is the literacy that is unique to human beings, that so far, artificial systems cannot emulate. And you know them, we practice them, it’s the ability to be innovative, to be entrepreneurial, the ability to be culturally agile, to work with people, to understand their body language when you work with them. To understand the global setting, to see opportunities to help people and to impact people. What I’m saying is that every learner should master the three literacies. That should be the base of knowledge.

I was surprised

  • EY have a giant ‘bucket’ (The Discover) platform for shareable content. It’s integrated with people profiles. But it was not clear to me whether or not Discover sits outside of the enterprise search platform.
  • That few people talked about how Social Enterprise Tools such as Workplace by Facebook are becoming “KM” in their organisations.
  • That KM’ers can still function in pockets of excellence in large organisations oblivious to others doing similar roles oftern called something different. It happened twice during the event (names witheld to avoid embarrassment).
  • That so few had considered the importance of ‘owning’ Expertise Discovery (see Martin White’s slide below)

From an Intranet Focus / Knowledge et al survey

I was pleased to see

A couple of really good opening keynotes from Kim Glover and Nicky Leijtens. These slides stood out as they descirbe in different ways how technology needs to enable good KM practices:

Technology in a KM World Kim Glover

“Why knowledge sharing initiatives fail” Nicky Leijtens

It was also interesting to see how KM is developing in the Middle East. Energy has always been a fertile hunting ground for Knowledge Managers with much emphasis on learning from doing. Hank Malik showed how PDO in Oman has taken Learning Before, During & After onto another level.

And I like that Ipsos (Market Research) have built a Knowledge Centre for the firm headed by CKO Simon Atkinson and remain focused on being great publishers.

Ipsos’ publishing model

Favourite quotes

  • “We have to be digitally savvy” – be there front and centre, embrace automation to do the analysis – be agile! Be in different places all at once. Focus on those that activities that cannot be automated. Sue Mucenieks at EY
  • Liz Hobbs of TfL Quoting McKinsey – 40% productivity surge if we learn and apply lessons from projects! “What creates a good lesson?” It can impact our future operations. What can we do to make the next project better and improve our StageGate process?
  • ISO KM Standard will not tell you how to do KM. It provides a framework that hopefully will help organisations get a good start, that doesn’t take months to implement. No mandatory requirement, no need to certify, primarily for internal use until the time comes when you can be audited by external assesors. Nick Milton
  • “Personalization lifts the burden… creates the feeling of being special and cared for…ensures loyalty”. Nicky Leitjens
  • “Challenge is for technology to help by improving the analytics so we can personalise curated knowledge”. Andrew Trickett
  • The KM team needs to be the enablers, facilitating and training others to deliver value from lessons learned and continuous improvements. Hank Malik
  • Role of KM is connecting. Help Desk run by Center of Excellence allows Global 24×7 support. Kim Glover

‘The Chartered Knowledge Manager’

Nick Poole CEO of CILIP made an appearance this year at my suggestion. If you’ve read “Navigating the Minefield: A Practical KM Companion” then you might recall that in Chapter 7 What surprised us, Surprise #8 was: Few KMers have formal KM qualifications. Having taught on various MBA’s / MSc’s in Knowledge Management that come and go I’ve long argued the case for an independent globally recognised accreditation from an industry body. Marketeers have CMI, HR professionals, CIPD but KM’ers? CILIP being established by Royal Charter is well placed to plug that gap.

Is there a need? I’d argue most definitely since 2/3rds of those in the room for his presentation expressed an interest in being part of the initial trial. Having run Masterclasses in Africa, Asia, Europe & The Middle East in the past decade I know how many of the attendees require certificates of attendance and completion. Such certificates might be prized but they carry limited weight with Human Resources / Personnel or an organisation’s senior executive cadre.

The imminent arrival of the ISO KM Standards (albeit that adherence is voluntary) provides a framework against which KM Programs can be viewed. An independently assessed external accreditation is another key component of the KM practitioner’s path to corporate legitimacy.

My KM Summit Wordle

I thought it might be interesting to run the top tweets from #KMSummit18 through a wordle to see what stood out. Interestingly it did not surface any of the 4 words that arose from my conversations:

  • Agile
  • Digital
  • Informed
  • Opportunistic

And finally

“Looking back to look forward”

The closing plenary session “KM competencies: A day in the life of a knowledge manager in 2020 which I ran was lively with lots of great ‘takeaways’.

The value of the exercise is giving people the chance to reflect individually, in groups and then with other groups.

It’s amazing how we all see and hear different things and this exercise gives people a chance to share and absorb.

To conclude I want to draw on Ipsos again. Simon noted it had taken them 3 years to achieve what they have. His tips are worth airing:

Ipsos’ Tips

Next wave is where KM is not even mentioned: a dive into KM Asia 17

The view from KM Asia 17

This was the first KM Asia event run by Ark Group I’ve attended in Hong Kong. Part of an Asian tour that also took in Kuala Lumpur and Singapore and comprised Masterclasses and presentations, I was there to give a talk on Collaborative Knowledge Spaces and run the hour long closing session styled thus:

KM competencies: A day in the life of a knowledge manager in 2020 “This highly interactive practical session will use a timeline technique to draw on the emerging themes of the conference. Paul will look at the skills likely to be required of a Knowledge & Information Manager in 2020. He will then invite delegates to imagine the life of a knowledge manager in 2020″

No pressure then!

In prepping for the “future story” session I was indebted to Andrew Curry of Kantar Futures who I met to discuss one of the frameworks he uses to help clients imagine their future. Here’s how I used it in my presentation to paint a backdrop for the future.

The backdrop:

  • The world’s working age population (especially in the developed world) is shrinking
  • Big disruptive technology platforms emerge every 50-60 years or so. The current ICT (digital) wave is slowing down because the leading companies are no longer able to grow easily by adding more users; they need to find innovative ways to grow revenues per user, and this is challenging.
  • Global growth is slowing: its a combination of demographics (how many people are working) and productivity (how much they are producing). Fewer people of working age means fewer people to support an aging population.
  • Societal values are changing and the newest entrants to the workplace place less value on individual financial success and security, and more value on good work done for a good cause.
  • Climate scientists suggest that by 2050, the average global temperature will have increased by anything between 0.8 and 2.8 degrees above levels in 1990. The implications for the world’s resources are significant and will in the shift to nationalism precipitate conflict.

A good crowd at KM Asia on Day One

So, what emerged from 2 very full and well attended days at the Royal Pacific Hotel Hong Kong and my closing session?

what surprised me?

  • The group takeaways (3 highlights from each day) revealed how dfferently we see things and thru our own lenses.
  • How few people had focused on the idea of curation being a role that the “Knowledgeur” (Knowledge Manager of the future?) might be required to fullfill.
  • That one organisation who focuses on inspecting others did not have a process for feeding process enhancements and learnings back into their own.

what intrigued me?

  • That those who’ve offshored functions are looking to bring them back in house as they now recognise the danger of critical knowledge loss.
  • That the chat bots being used for basic ‘stuff’ cannot handle difficult complaints which are then passed over for human intervention.
  • The thirst for accreditation: people and organisations want recognition for their knowledge and a KIM career path.
  • That Hong Kong is still going through a massive building boom fuelled by demand from the mainland.

what delighted me?

  • Rudolf D’Souza’s opening exercise with ‘Knowledge’ money
  • Three of the best presentations I’ve seen at a KM event on morning of Day Two from Eric Chan, Vincent Ribiere and Rudolf D’Souza. Set the bar high for my closing session!
  • Meeting up with a former client and friend Olivier Serrat (formerly of ADB).
  • The response to the closing session. Forget the scoring (6.4/7) and the nice feedback comments, the big plus was the enthusiastic way the delegates engaged with the exercise and were willing to ‘grab the mike’ at the end to tell the story of why their team had won a 2020 KM Award. More on that below.

what frustrated me?

  • That few knowledge partnerships deliver according to Olivier Serrat. The majority of time is spent sharing news about the partnership.
  • Jet lag: despite getting to Hong Kong early I was still tired from lack of sleep 5 days into the triip.
  • That the ‘facilities’ were on another floor accessed by stairs and quite prescriptive in their use!

what was missing?

  • Representation from the 3rd sector many of whom practice Knowledge & Information Management on a shoestring yet have developed some of the most effective tools and techniques.

quotes I took away:

Km has gone thru peak of inflated expectations which AI is now going thru (Les Hales)

Every company should have an anti strategy (Dave Aron)

Explore, Learn, Share, Ask, Incubate! (Ricky Tsui)

Technology should support not lead, it can’t understand rituals of people (Rudolf D’Souza)

and finally: what the delegates took away?

As part of the closing session I asked delegates to get into groups of 5-6 with people they had not met during the event.  I invited them to then reflect as individuals on the 3 “takeaways” they had from the morning and afternoon on both days.

Though simple it none the less brought to the surface ‘stuff’ or presentations that had made an impact. I further invited them as a group to consolidate their own findings.

And when that was complete to circle the room and see what others had noticed.

One group’s highlights from each session

It proved to be an entertaining as well as an insightful session.

Looking forward to 2020 was the last exercise of the event. Having drawn on Kantar Futures research and brought to life my thoughts on the future role of the “Knowledgeur” (KIM’er of 2020) I asked the groups to imagine they were the recipients of an award and to describe what they had done to win it!

The ‘stories’ were brilliant and this (with grateful thanks to Nick Stone who captured the recording) was one of the best: KM Asia 17: KM in 2020 Future Story

If you want more on the event I was among a number who provided regular tweets and those can be found here: KM Asia 17 Twitter Stream