‘Freelancers’, orchestrated serendipity and the symbiotic relationship between virtual and physical space

I have just published an updated research note on Scribd. following the workshop I ran for the NetIKX community last week and wanted to share the findings here:

To succeed in the 21st Century organisations will need to be good at collaboration and co-creation and the research I’ve undertaken suggests some organisations are changing working environments and patterns in order to accommodate this. Are they doing enough to take their staff with them though or do their people merely see this as an attempt to cut cost?

a case for ‘Orchestrated Serendipity’

This has been a mantra of mine for some time. The RSA clip on reimagining work cites the example of people sat in open plan offices emailing colleagues sitting a few desks away.  Rather than promoting dialogue open plan has often had the reverse effect.

ADB Knowlelge Hub

ADB Knowledge Hub

Where I’ve seen organisations working well they have tended to look at workflows, people’s habits, made them an inclusive part of the process of change and communicated effectively. They’ve accepted that serendipity needs a bit of a push and have recognised that ‘ah ha’ moments often come from such serendipitous meetings and arranged space such as a khub to accommodate that. I often speak about how interactions to and from prayers in the Muslim world are often the most productive and why knowledge hubs and information centres are often situated in close proximity to refreshments areas.

Nelia R. Balagapo in May 2013 described how ADB had gone about the process of creating a physical knowledge hub.

The library reorganized its physical space to become a knowledge hub (kHub) to host book launches, meetings and forums of the COPs. In collaboration with the different departments and COPs, an average of four activities are held in the kHub weekly, including “Insight Thursdays,” a weekly forum where staff share insights on topics or issues of interest to ADB. Wireless Internet connection and videoconferencing facilities enable staff at regional offices to participate online in these forums. The introduction of these facilities, including a coffee shop in the library, contributed to the transformation of the library spaces into dynamic learning areas.

It seems our personal habits are changing too: this week it was announced that more and more homeowners crave for multipurpose ‘living’ areas that can accommodate, cooking, eating and lazing!

the rise of ‘Freelancers’

Knowledge workers are changing too, despite what Melissa Meyer said that all Yahoo workers should come to the office or quit! In a thought-provoking article How Freelancers Are Redefining Success To Be About Value, Not Wealth  Sarah Horowitz suggests that today in the US Independent workers make up a third of the workforce. By 2020, just six years from now, 40% of Americans will be working as freelancers, contractors, and temps. Here’s a couple of quotes that stuck:

…Freelancers are shaping the new economy. As flexible schedules and ubiquitous communication become the norm, the work-life balance that we’ve always struggled for is becoming achievable. As community and teamwork become more necessary than ever to thrive, the lonely, closed-off cubicle will make way for meaningful collaboration. And as the demand for healthy food and workspaces increases, industry will increasingly connect corporate profits and social good…

So if this phenomenon is growing how are we responding? I recall a presentation I gave in Houston in 1999 where I said that growth in the number of independent (non-salaried) workers was dependent on three factors:

  • supportive collaborative technology
  • a rise in physical meeting hubs
  • a change in the way financial services organisations assess the credit of non-salaried workers with irregular income patters.

All three now exist and so the key challenge is Trust (among peers as well as with direct reporting lines) as the Yahoo example would seem to suggest.

the importance of social and technology

I am a founding trustee (Knowledge Trustee) of a charity that aims to make better use of surplus food. www.PlanZheroes.org has no formal offices yet its governance process is all very formal and in the cloud. We hold virtual meetings and new volunteers are given access to all the materials and instructions they need to begin sourcing donors and recipients. As a knowledge hub for surplus food we perform a brokerage role helping to facilitate contacts between those who generate surplus food and those charitable organisations that make use of it.  All of this is made possible by collaborative technology, the rise of social media, which encourages and facilitates collaboration, a culture that is aligned around a shared vision and the availability of suitable meeting places in which to conduct essential f2f interactions that underpin social exchanges.

objects and the role of neutral space

Slide31One of my 3 takeaways is to use objects as a stimulus for dialogue and innovation.   The idea of neutral space is core: if you accept the premise that it is important to create hubs for interaction such as that illustrated at ADB then the same logic applies when looking at how to facilitate those interactions.

I saw a salesman use a very informal worksheet last weekend and wrote about it.  By using a worksheet (a neutral object) he was able to elicit valuable information that helped make a sale.

the symbiotic relationship between virtual and physical space

As often happens with the wonders of modern technology, a comment I made on a news item on the simply communicate newsletter entiitled working out loud at Deutsche Bank led to a really interesting exchange with Managing Director John Stepper.  John has achieved a lot using a Jive platform to encourage social collaboration and change the ways of working there. I asked him:

Hi John, I’d be interested in whether you paid attention to how virtual and physical space come together? I’ve just published on Scribd. an updated report on ‘when space matters…’ And one of the questions was whether virtual could replace physical! How did you manage to marry the two?

John replied:

Paul, I’m an admirer of well-designed spaces though by no means an expert. But I’ve written about how virtual spaces complement the physical (and systems) design: http://johnstepper.com/2013/02/23/the-best-office-design-for-collaboration-is-also-the-cheapest and

/http//johnstepper.com/2014/02/01/creating-places-we-care-about/

Do take the time to read his thoughts. If anyone has coined a more apt description of what many organisations have become then I have yet to see it:

We discarded some of the age-old principles of what motivates and engages people. Somewhere along the way we’ve forgotten we should be designing organizations for the benefit of the human beings in them.

 

My chairman’s presentation looking at a decade of KMUK: the importance of managing for serendipity

It took me a while to think about what I was going to say to the first full house KMUK has enjoyed for many years as I detect a palpable sense of excitement among the organisers.

Over the last couple of months I’ve been at Social Business events in Lisbon and London and came away feeling that the phenomenal adoption of collaborative social technologies and the clever use of Big Data has the propensity to fuel the resurgence of Knowledge Management.

We live in a world now where: Philips have the ability to log when any light bulb is being switched on and where; testimonials and consumer recommendations (on sites such as Trip Advisor) are the most trusted form of advertising & marketing; the art of sales is about a long tail engagement (consumers publicly telling family and friends what they’ve done and bought); and in effect, performance improvements come from making the invisible visible. All of these characteristics are likely to be found in a knowledge driven organisation.

Its  reaffirmed in my mind: the importance of personal contact and facilitation; a  need to be clear about why this critical knowledge ‘stuff’ is being captured and harvested; the importance of the right environment (and culture); and the idea of focusing on Ambassadors / Champions especially in global organisations.

the address

Good morning and welcome to the 10th anniversary event of KMUK. I said in the event flyer that I thought there was a stellar speaker line up with MAKE winners and some of the most influential thought leaders in the Knowledge Management space.

Over the next two days you are also going to have the opportunity of spending time with your peers as well as engaging directly with the speakers in the breaks and at the speaker clinics. And for the first time at KMUK the opening Keynote will have two carefully selected respondents.

It promises to be an interesting and stimulating two days: a number of the speakers will be using KMUK as the launch event for ideas, techniques and groundbreaking partnerships.

There is a twitter hash tag KMUK and Ark will be consolidating all of the tweets into a Storify record of the event.

Back to 2003

It being the 10th anniversary, I want to take you back a decade to the last KM Europe held in the UK at Alexandra Palace in 2003. Many people wrote blog posts about the keynote speech. I’ve selected a few quotes:

  • …much of our current knowledge management practice is being locked into content management,
  • …we are all engaged in a constant process of sense-making, where we try to find the best available explanation for something based on previous experience rather than the perfect logical solution. This is why he favours “narrative management” and story-telling as more appropriate vehicles for knowledge sharing than replicating best practice
  • Conventional Knowledge Management has been too concerned with codifying explicit knowledge to aid replication, and with using categorisation (where we construct data around a framework), rather than exploration (where we construct frameworks around the data).
  • innovation springs from emergence in complex systems, which means that we should be “managing for serendipity” by creating the conditions for creative innovation to emerge.

Again it’s worth returning to what was said back in 2003

  • Too many people focus on managing knowledge rather than managing the channels through which knowledge flows. Just connecting or linking people can be a major knowledge management activity.
  •  … new tools now allow us to telescope five to six years of social networking down to five or six weeks, albeit with less  density. Such programmes aim to create linkages where no linkage currently exists and are particularly useful during re-organisations and activities such as merger and acquisition.
  • Attempts to engineer a network through design and allocation of staff to groups generally fail as they create artificial relationships that are not  sustainable. Self selecting social network stimulation replicates, but in a shorted timescale, a natural process.

At that event horizontal km software vendors were much in evidence as they had been at all of the previous ones.

  • Intranets were into their 2nd wave, people were struggling with enterprise search, decentralized publishing and SharePoint, some 2 years on from its launch, was competing with other document management systems and had yet to achieve the ubiquitous enterprise status it has today wherein in many in senior management say ‘we do km, we have SharePoint!
  • Android Inc was being founded and would become the largest mobile operating system inside a decade mirroring the dramatic growth of mobile smart phones.
  • WordPress too was launched bringing self-publishing to the masses. It has recently been the beneficiary of an exodus from Tumblr following its acquisition by Yahoo – more of them and Marissa Meyer later.
  • IBM were undertaking a 72 hours ValuesJam, for all employees in a debate about the very nature of the company and what it stood for.
  • The 2nd Gurteeen Knowledge Management conference was taking place – its themes: ‘knowledge, networking and communities’. And it was all about conversation. One delegate’s key soundbite: “Knowledge is not something you keep in your head, it’s a behaviour”’
  • In 2003 the book Knowledge Asset Management was published. It recognized critical knowledge as an asset to be nurtured.
  • Also that year my colleagues and I at Sparknow were using the traditional techniques of a postcard as a prompt to ask delegates at KM Europe about their work spaces and what the new virtual world would do to the traditional office and ways of working. We collected but never published a number of very insightful comments.

when space matters – looking at workspace

So since in my view worPostcard front coverkspace (physical and virtual) plays a critical role in all things Knowledge Management we decided to repeat the exercise a decade on and asked the speakers if they’d take first stab at answering the same half a dozen questions.

Postcard page oneI’ve collated their responses and contrasted them with some of those we had in 2002/3.  The report is available on line along with the conference proceedings. It would be great if you could add to the body of work by filling in your own and putting them up on the wall.

KMUK 2013

Social vs. Knowledge Management

You are going to hear a lot about community, collaboration, culture and change. Also context, champions, conversation and communication. Your challenge over the next two days is to work out when and how to harness the array of social tools and use them in context/ tandem with other initiatives. Here’s a really interesting and recent extract from a Gartner blog post:

  • Knowledge management is what the company tells me I need to know based on what they think is important.
  • Social media is how my peers show me what they think is important based on their experience in a way that I can judge for myself

Knowledge should be like water — free flowing and permeating down and across your organization filling the cracks, floating good ideas to the top, lifting everyone in the organization.

Knowledge management, in practice, reflects a hierarchical view of knowledge to match the hierarchical view of the organization.  Knowledge may originate anywhere in the organization, but under knowledge management it is channeled and gathered together in a knowledge base (cistern) where it is distributed based on a predefined set of channels, processes and protocols.

Social media looks chaotic in comparison. There is no predefined index, no prequalified knowledge creators, no knowledge managers, ostensibly little to no structure.

Where an organization has a roof, gutters and cistern to capture knowledge, a social media organization has no roof allowing the rain to fall directly into the house collecting in puddles wherever they happen to form.  That can be quite messy and organizations abhor a mess.

Last week I was an invited guest at the Dachis Group’s Social Business Summit.  A month previously I’d been helping to run a similar event in Lisbon at which social vendors presented their wares to a fictitious company.

Both events threw up so many crossover points with Knowledge Management and I shared a number of the tweets on the #KMUK twitter site. Here are a few sound bites to reflect on as you are thinking about it

  • Social interaction accounts for 50% of the performance of the team We are now consuming more content generated by each other than generated by media companies
  • Brands are a natural community of people identifying with each other, with a shared set of belief /Advocates are the ‘tribe’ who need motivation/incentives. – Employees are the most important and need empowering to do so
  • social helps to drive savings where knowledge management comes in’

The two that stood out for me and reappear as a theme this afternoon

  • A dead sale is one that’s not shared.  People must be incentivized to share.
  • Who can add value to the data?  Data will tend to migrate to where it will be most effective.

Paul J Corney

For KMUK June 2013

KMUK12 opening: taking the plunge

How do you set the tone for a two day event (KMUK) with a large gathering of skilled km practitioners many of whom can do such sessions in their sleep? Over a cup of tea at the National Gallery, Victoria Ward and I recalled an exercise Philip Gibson had run a few years back for an EDRM event I’d chaired.

‘Taking the plunge’ is intended to

  • Get people involved
  • Get them to interact with colleagues outside their immediate teams
  • Generate energy at the start of an event

Here’s how (with Philip’s help) I ran it:

I had six large signs, placed conspicuously around the room, reading:

pool side
changing room
diving board
shallow end
deep end
bar

I introduced the exercise with a picture of a swimming pool (actually Pells Pool in Lewes where I live which is the oldest outdoor pool in the country)

image

I then said:

I’d like you all to imagine that you’re at the KMUK swimming pool. Where would you be?

at the pool side – for those still observing rather than being involved

in the changing room – for people who are preparing but not yet ready to take on their km role

on the diving board – for those who are about to ‘take the plunge’

at the shallow end – for those who are ‘testing the waters’ and not too sure if they want to get deeper

at the deep end – for those who are already well and truly ‘immersed in’ their km role

at the bar – for those who are celebrating achievements.

Now please would each of you go to the sign which you feel best represents where you personally have got to with your km role. You have two minutes to do this. Go to the stations which best represents where you think you are now in your role and NOT where your colleagues are going to!

At this point there was a lot of tooing and froing as the delegates decided where they should assemble. Once order was restored I invited them to:

Please take a minute to reflect in silence about why you’re where you are.

And then

I’d like each of you to pair up with someone near you, preferably someone whom you don’t already know well and take a minute or two each to share with them your reasons for being where you are. Let the first person in the pair begin while the second listens.

image

Some of the delegates (including Arthur Shelley and David Gurteen) at ‘the Bar’

After a couple of minutes I asked them to switch and repeat the process. At the end of the first round (which took 6 minutes) I invited them to:

Now pair up with someone else near you whom you don’t already know well and repeat the exercise.

The session concluded after 15 minutes with this

I hope that’s got you thinking about your km role as well as helping you to get to know a few of your colleagues a bit better. I also hope that all of us will get further along through the day ahead. Now please take your seats.

Over the course of the 2 days many of the delegates and speakers referred back to the swimming pool and the individual locations became a good metaphor for discussions.

KMUK 12: Olympics, KM and the Mexican Wave

Ahead of the KMUK conference in London that Professor Jane Mckenzie and I chaired we thought we’d approach some of the speakers for their observations on knowledge management by posing a set of ‘vox pop’ questions.

It being 2012 and with the London Olympics on the horizon we decided to ask:

Using an Olympic analogy how would you describe what you do to others?

Their replies were illuminating. Here is a sample:

I help people prepare for the journey and then support them. Middle distance runners because change is about sustainability. Becoming part of the crowd clapping and applauding. I’d really love to be the Mexican wave.

image

My Olympian role is to facilitate, lead and mentor others to perform better in whatever game they enter for.

I am an Ambassador, generating excitement and enthusiasm for the event. I am a connector bringing people together.

I see myself as the Coxswain in a community of oarsmen. They have to get things moving, but my job is to keep the enthusiasm and the momentum for sharing knowledge going.

I would say the `on-boarding team coordinator` role. Helping team members come on board, ensuring they all the right information they need to adjust well to the Olympic park, including who to talk to if they have problems, offering the right agendas and maps that could be useful, the lessons learnt from past Olympic Games that could help them and of course organising the social events and the best places to eat!

A field hockey player. It’s a fast team sport where you have to pay attention all the time, everyone gets to play in it, and you respect each others roles and capabilities and work together to achieve success from different angles.

Sebastian Coe – My job is winning the business over to KM Going out and getting engagement and then when they are committed handing over to the team to deliver it. We have a team of torch bearers who keep the energy going and raise awareness of what is happening and the central team are there to coach. We also have people in the K and IS team who keep the olympic equipment in tip top condition

One of the respondents also told us that as Olympic Learning Legacy Partners they are responsible for sharing key lessons in transport, technology and the built environment. In the light of the recent issues on London’s tube system, I am looking forward to that presentation.

What strikes me from these responses (drawn from practitioners across three continents) is how accurately they reflect the variety of skills required by someone fulfilling a knowledge management role which is perhaps why so few people today seem to have KM in their job title.

I will be posting more in due course in the run up to the event and responses to questions such as:

What technique have you found most effective for bringing about change in the way people work/respond?

KMUK 12: whose doing what in KM I stories from afar

I’ve been to some events that focused purely on activity from within their host region. For me that’s a mistake and as recent trips to Africa and South America have confirmed there is a much to be learned from the way different people across the globe approach knowledge management.

Which is why I was delighted when Ark asked me to lead the wrap up session on Day One of KMUK entitled ‘Stories from around the world: Knowledge management trends and experiences’.

I have a couple of examples to share from Africa including the Sudapet Book Project and a Rwandan World Cafe and I know Andy Boyd, Brigitte Ireland, Adrienne Monteath-van Dok and Arthur Shelley will likewise be drawing on global experiences for what promises to be an interesting session.

Don’t worry if you can’t be there, Ark have very kindly agreed to take notes and I will publish some of the findings once the event has taken place. For those of you keen to expand your global knowledge two sources I’d recommend:

  • KM4Dev (the community of km people in the development arena) and the KM4Dev Dgroup discussion and
  • Swiss Agency for Development & Corporation’s learning and networking blog which regularly features stories from across the community of nations they support.